Data Protection & Privacy
This Privacy Policy explains how eh777 collects, processes, stores, shares, and protects the personal data of our registered Pakistani players and website visitors. Your privacy is a fundamental commitment — not an afterthought — at eh777.
Our Privacy Commitments
These six principles summarise eh777's approach to personal data. They are not replacements for the full Privacy Policy below — please read the complete document to understand all aspects of how your information is handled.
Minimal Data Collection
eh777 collects only the personal data that is strictly necessary to provide our gaming services, process payments, verify player identity, and comply with our licensing obligations. We do not collect data for its own sake — every data point collected has a defined, lawful purpose.
Bank-Grade Encryption
All personal data transmitted between your device and the eh777 platform is protected by 256-bit SSL encryption — the same standard used by major international banking institutions. Data stored at rest on eh777 servers is encrypted and access-controlled at all times.
No Data Sales
eh777 does not sell, rent, or commercially trade your personal data to third parties under any circumstances. Data sharing with third parties occurs only where strictly necessary — for payment processing, KYC verification, regulatory compliance — and is governed by binding data processing agreements.
Your Data Rights
Registered Players have the right to access, correct, port, and request deletion of their personal data held by eh777, subject to our legal retention obligations. Data rights requests are handled within 30 days and can be submitted directly to our support team via email.
Defined Retention Periods
Personal data held by eh777 is retained only for as long as is necessary to fulfil the purpose for which it was collected, or as required by our gaming licence obligations and applicable law. Transactional and KYC data is retained for a minimum of five years following account closure.
Regulatory Compliance
eh777's data processing practices are designed to meet the requirements of the international gaming licensing framework under which the platform operates, including obligations relating to anti-money laundering (AML), counter-financing of terrorism (CFT), and player due diligence.
Contents
Plain-Language Summary: eh777 collects your personal data when you register, play, deposit, or contact us. We use it to operate your account, verify your identity, process payments, comply with our licence, and communicate with you. We do not sell your data. You have rights over your data and can contact us to exercise them. Full details are in this document.
Section 01
eh777 ("eh777", "we", "us", "our") is committed to protecting the privacy and personal data of all individuals who interact with the eh777 online gaming platform, accessible at eh777.org (the "Platform"). This Privacy Policy describes our practices with respect to the collection, use, storage, sharing, and protection of personal data relating to registered Players, prospective Players, and general website visitors (collectively, "Data Subjects").
This Privacy Policy applies to all personal data collected through: the eh777 website and Platform; the account registration and KYC verification process; deposit and withdrawal transactions; gameplay activity on the Platform; communication with our customer support team; and any marketing or promotional communications you receive from eh777.
By registering on the eh777 Platform, making a deposit, or otherwise using our services, you acknowledge that you have read and understood this Privacy Policy and consent to the collection and processing of your personal data as described herein. If you do not agree with the terms of this Privacy Policy, you should not use the eh777 Platform.
This Privacy Policy should be read together with the eh777 Terms and Conditions, which govern the overall contractual relationship between you and eh777 as a registered Player. Both documents form part of the legal framework applicable to your use of the Platform.
Section 02
For the purposes of applicable data protection legislation, eh777 acts as the Data Controller in respect of the personal data of its registered Players and website visitors. As Data Controller, eh777 is responsible for determining the purposes for which personal data is processed and the means by which such processing takes place.
eh777 processes personal data in accordance with the requirements of its international gaming licence and the data protection standards applicable within the licensing jurisdiction. Where eh777 engages third-party service providers to process personal data on its behalf, those providers act as Data Processors and are contractually bound to process such data only in accordance with eh777's documented instructions and applicable data protection law.
All queries relating to eh777's role as Data Controller, including requests to exercise your data rights, should be directed to the Customer Support team at the contact details provided in Section 17 of this Privacy Policy.
Section 03
eh777 collects personal data across several categories, depending on the nature of your interaction with the Platform. The following table provides an overview of the categories of data collected and the primary purpose for which each category is used:
| Data Category | Examples | Primary Purpose |
|---|---|---|
| Identity Data | Full legal name, date of birth, gender, nationality, government-issued ID number | Account registration; age verification (21+); KYC compliance |
| Contact Data | Email address, Pakistani mobile number, residential address | Account management; transaction notifications; support communication |
| Financial Data | Payment method details (JazzCash number, EasyPaisa wallet, bank account), deposit/withdrawal history, PKR account balance | Payment processing; fraud prevention; AML compliance |
| Verification Data | Government-issued ID document (CNIC, passport), selfie photograph, proof of address, source of funds documentation | KYC verification; regulatory compliance; responsible gaming |
| Gaming Activity Data | Bet history, game sessions, wagering amounts, win/loss records, bonus usage, session duration logs | Account management; responsible gaming monitoring; dispute resolution |
| Technical Data | IP address, device type and model, browser type and version, operating system, login timestamps, geolocation data | Security monitoring; fraud detection; platform optimisation |
| Communication Data | Customer support chat transcripts, email correspondence, feedback submissions | Support service delivery; dispute resolution; quality assurance |
| Marketing Preferences | Email and SMS marketing consent records, promotional communication opt-in/out history | Marketing communications management; consent compliance |
eh777 does not collect special categories of sensitive personal data (such as racial or ethnic origin, political opinions, religious beliefs, genetic data, or health data) except where strictly required by our responsible gaming obligations — for example, where a Player voluntarily discloses health information in the context of a self-exclusion or responsible gaming support request. Such data is handled with additional care and is accessible only to authorised responsible gaming staff.
Section 04
eh777 collects personal data through the following primary channels:
Direct Collection from You
The majority of personal data held by eh777 is provided directly by you when you register your Account, complete the KYC verification process, make a deposit or withdrawal request, contact our customer support team, subscribe to marketing communications, or respond to a survey or promotional activity.
Automated Technical Collection
When you access and use the eh777 Platform, certain technical and behavioural data is collected automatically through our web infrastructure. This includes but is not limited to: your IP address and approximate geolocation; device identifiers; browser and operating system information; pages visited and time spent on each; login and session activity logs; and cookie and tracking technology data as described in Section 8 of this Privacy Policy.
Third-Party Sources
In certain circumstances, eh777 may receive or verify personal data about you from third-party sources including:
Section 05
eh777 processes personal data only where a valid legal basis for such processing exists. The primary legal bases upon which eh777 relies to process Player personal data are as follows:
Withdrawing Consent: Where processing is based on your consent, you have the right to withdraw that consent at any time by updating your marketing preferences within your Account settings or by contacting our support team. Withdrawal of consent does not affect the lawfulness of processing carried out prior to withdrawal, and does not affect processing carried out on other legal bases such as contractual necessity or legal obligation.
Section 06
eh777 uses the personal data collected from Players and website visitors for the following purposes:
Section 07
eh777 does not sell, rent, or commercially trade personal data. Data sharing with third parties occurs only in the following defined and limited circumstances:
Payment Service Providers
In order to process deposits and withdrawals, eh777 shares financial transaction data with the relevant payment service providers — including JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, Allied Bank, SadaPay, and USDT TRC20 network processors. All such sharing is limited to what is strictly necessary to complete the requested transaction and is governed by the applicable provider's own privacy framework.
KYC and Identity Verification Providers
eh777 engages specialist third-party identity verification providers to assist with document authentication and database screening during the KYC process. These providers process personal data solely on eh777's instruction and are bound by data processing agreements that prohibit independent use of your data.
Regulatory and Law Enforcement Bodies
eh777 is required by its gaming licence and applicable AML regulations to report certain suspicious activity to designated competent authorities. Where legally required, eh777 will share relevant personal data with regulatory bodies, gaming authorities, financial intelligence units, or law enforcement agencies without prior notice to the individual concerned.
No Sale of Data: eh777 strictly prohibits the sale, licensing, or commercial transfer of Player personal data to any third party for their own marketing, advertising, profiling, or commercial purposes. Any organisation that claims to have purchased or licensed eh777 Player data is making a false representation.
IT Infrastructure and Platform Providers
eh777 uses trusted third-party technology providers for Platform hosting, cloud infrastructure, email delivery, and related technical services. These providers access personal data only to the extent necessary to perform their contracted services and are subject to binding confidentiality and data security obligations.
Section 08
eh777 uses cookies and similar tracking technologies on the Platform. A cookie is a small text file placed on your device when you visit a website. Cookies allow websites to recognise returning visitors, remember preferences, and collect usage data to support platform performance and analytics.
Types of Cookies Used
You can manage cookie preferences through your web browser settings. Please note that disabling certain cookies — particularly strictly necessary cookies — may affect your ability to use key Platform features, including logging into your Account. Most web browsers allow you to view, manage, and delete cookies stored on your device through the browser's privacy or security settings menu.
Section 09
eh777 implements a comprehensive set of technical and organisational security measures designed to protect personal data against accidental loss, unauthorised access, disclosure, alteration, or destruction. These measures include but are not limited to:
Data Breach Notification: In the event of a personal data breach that is likely to result in a risk to the rights and freedoms of affected individuals, eh777 will take all necessary steps to contain the breach, assess its impact, notify relevant supervisory authorities as required under applicable law, and communicate with affected Data Subjects where required and appropriate.
While eh777 implements robust security measures, no data transmission over the internet or system of data storage can be guaranteed to be fully secure. Players are responsible for maintaining the security of their own Account credentials and should notify eh777 immediately if they suspect any unauthorised access to their Account.
Section 10
eh777 retains personal data only for as long as is necessary to fulfil the purpose for which it was collected, or as required by our gaming licence, applicable law, or legitimate business need. The following indicative retention periods apply to the principal categories of personal data held by eh777:
Upon expiry of the applicable retention period, personal data is securely deleted or anonymised such that it can no longer be attributed to an identifiable individual. Where data has been anonymised rather than deleted, it may be retained indefinitely for aggregate statistical or analytical purposes.
Section 11
As a Data Subject whose personal data is processed by eh777, you have the following rights in relation to that data. eh777 is committed to facilitating the exercise of these rights promptly and without creating unnecessary barriers:
Right of Access
You have the right to request a copy of the personal data that eh777 holds about you. Access requests will be fulfilled within 30 days of receipt of a valid request.
Right to Rectification
You have the right to request correction of any inaccurate personal data held by eh777. Corrections to Account details can also be initiated directly within your Account settings.
Right to Erasure
You may request deletion of your personal data where it is no longer necessary for the purpose collected, subject to eh777's legal data retention obligations which may require certain data to be retained beyond Account closure.
Right to Portability
Where processing is based on consent or contractual necessity and is carried out by automated means, you may request your personal data in a structured, commonly used, machine-readable format.
Right to Restrict Processing
In certain defined circumstances, you have the right to request that eh777 restrict the active processing of your personal data while a dispute regarding accuracy or lawfulness is resolved.
Right to Withdraw Consent
Where processing is based on your consent — primarily for marketing communications — you may withdraw that consent at any time through your Account settings or by contacting our support team directly.
To exercise any of the above rights, please contact the eh777 Customer Support team via email at [email protected], clearly stating the right you wish to exercise and the specific data to which your request relates. You may be asked to provide satisfactory proof of your identity before your request is processed. eh777 will respond to all valid data rights requests within thirty (30) calendar days.
Note on Limitations: Certain rights may be subject to limitations where overriding legal obligations apply — for example, KYC and AML data that must be retained for a minimum statutory period cannot be deleted prior to the expiry of that period, even upon a valid erasure request. Where such limitations apply, eh777 will clearly explain the reason in writing.
Section 12
The eh777 Platform is strictly intended for use by adults aged 21 years and above. eh777 does not knowingly collect personal data from individuals under the age of 21 and does not permit persons under 21 to access or use the Platform in any capacity.
Underage Access Prohibition: If eh777 discovers or is notified that a registered Account belongs to an individual under the age of 21, the Account will be closed immediately, all associated funds will be frozen pending review, and any personal data collected in connection with the Account will be handled in accordance with applicable law. Age verification is a mandatory step in the Account registration process.
If you are aware that a person under 21 has registered on or is accessing the eh777 Platform, please notify our Customer Support team immediately at [email protected] so that we may take appropriate action. Parents and guardians are encouraged to use appropriate parental controls and internet filtering software to prevent access to online gaming platforms by persons under 21 in their care.
Section 13
Where you have provided explicit consent during the Account registration process — or subsequently through your Account's communication preferences settings — eh777 may send you marketing and promotional communications relating to Platform offers, bonuses, new game releases, and other relevant promotional content. Such communications may be sent by email or SMS to the contact details registered on your Account.
You have the right to opt out of marketing communications at any time, without providing a reason and without any impact on your Account status or access to Platform services. You may do this by:
Please note that opting out of marketing communications does not affect your receipt of transactional or Account-related communications — such as deposit confirmations, withdrawal notifications, Account security alerts, or important policy update notifications — which are sent as part of the contracted service and are not optional.
Section 14
The eh777 Platform may from time to time contain references to or content from third-party providers, including game studios, payment processors, and other service integrations. Such third parties operate their own independent websites and privacy policies over which eh777 has no control and for which eh777 accepts no responsibility.
When you interact with any third-party service accessible through or linked from the eh777 Platform — including by engaging with a game studio's embedded software or completing a payment via a third-party payment provider's interface — that third party's own privacy policy and data practices will apply to any personal data you provide directly to them. eh777 strongly recommends that you review the privacy policies of all third-party services you interact with in connection with your use of the Platform.
Section 15
As an internationally licensed online gaming platform serving Pakistani players from global infrastructure, personal data processed by eh777 may be transferred to, stored at, or processed in countries outside of Pakistan. Such transfers may occur in the context of cloud hosting services, KYC verification providers, payment processing infrastructure, or game content delivery networks.
Where personal data is transferred internationally, eh777 ensures that appropriate safeguards are in place to protect the data to a standard equivalent to that which applies within our primary licensing jurisdiction. Such safeguards include binding contractual clauses incorporated into data processing agreements with all relevant third-party providers, and engagement only with service providers in jurisdictions that maintain an adequate level of data protection under internationally recognised standards.
By using the eh777 Platform and registering your Account, you acknowledge and agree that your personal data may be processed internationally in accordance with the safeguards described in this section.
Section 16
eh777 reserves the right to update, revise, or supplement this Privacy Policy at any time in response to changes in applicable law, our licensing obligations, data processing practices, or Platform functionality. The effective date shown at the top of this document will be updated each time a material change is made to the Privacy Policy.
Where changes to this Privacy Policy are material — for example, where we introduce a new category of personal data processing or a new basis for data sharing — eh777 will provide reasonable notice to registered Players by email to the address associated with their Account, prior to the revised Privacy Policy taking effect.
Continued use of the eh777 Platform following the effective date of any revised Privacy Policy constitutes your acknowledgement and acceptance of the updated terms. If you do not accept the revised Privacy Policy, you should cease use of the Platform and may request Account closure in accordance with the process described in the eh777 Terms and Conditions.
Recommendation: eh777 recommends that registered Players review this Privacy Policy periodically to remain informed of how their personal data is handled. The current version of this Privacy Policy is always available at eh777.org/privacy-policy.
Section 17
If you have any questions, concerns, or requests relating to this Privacy Policy or eh777's personal data processing practices, please contact our Customer Support team through the following channels. All privacy-related enquiries are handled by trained staff and are treated as confidential.
Live Chat
Available 24 hours a day, 7 days a week via the live chat feature on the eh777 Platform. For straightforward data enquiries and Account-level privacy settings assistance.
Email: [email protected]
For formal data rights requests, written privacy complaints, or queries requiring documented responses. Please mark your subject line "Privacy Enquiry" or "Data Rights Request".
eh777 aims to acknowledge all written privacy enquiries within two (2) business days and to provide a full substantive response to formal data rights requests within thirty (30) calendar days of receipt of a valid, verifiable request.
Continue to eh777
Now that you have read and understood eh777's Privacy Policy, you can explore the full platform with confidence. Cricket betting, live casino, slots, and more — all backed by bank-grade data security. Players must be 21 or older.
21+ Players Only